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Carl’s Jr. Charlotte McKinney ad

This advertisement for Carl’s Jr. All Natural Burger originally aired during Super Bowl XLIX in 2015. The ad features model Charlotte McKinney walking through a farmer’s market, where her apparently naked body is strategically blocked by various objects and foods. The commercial is heavily laden with innuendo that connects McKinney’s body with the burger she is promoting.

discussion

What are the men in the commercial doing? What are they responding to? What is implied by their actions?

Who do you think is the target audience for this commercial? Why?

How is McKinney’s body related to the All Natural Burger? Does the reveal at the end of the commercial change perceptions of what the men in the commercial were doing?

Is this an effective means of advertising a burger? Why or why not?

Can you think of other ads for food that use women’s bodies or sexuality in this same kind of overt way?