About

This Dodge Charger ad was aired during the broadcast for the 2010 Super Bowl. The commercial features images of defeated and exhausted-looking men, as a voiceover explains all the things that the men do every day in order to make the women in their lives happy. In the world in which this commercial takes place, women have gained power over men, making them feel emasculated and confined. In response, the man demands to drive the car that he wants to drive: a Dodge Charger, described as a “Man’s Last Stand”.

Discussion

How does this ad situate the power dynamics between women and men in contemporary America? Do you see this is a valid stance?

Dodge purports that the car is a “man’s last stand” – what does this mean? Why would Dodge take this stance as a way to sell cars?