Media tagged Advertising

Boy Toys Wordle

About

This "word cloud" was created a writer named Crystal Smith and posted on her blog "The Achilles effect". The author analyzed 27 different commercials from several leading toy brands marketed toward boys -- including Hot Wheels, Matchbox, Kung Zhu, Nerf, Transformers, Beyblades, and Bakugan. She then created this image based on the 658 words that were used in these commercials. The larger the word in the "word cloud", the more often it is used.

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Brett Favre - Wrangler Jeans

About

This commercial ran in the mid-2000s in heavy rotation on television. It depicts the Super Bowl winning quarterback Brett Favre playing football with a group of guys out in an open field.

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Britney Spears - Airbrushing

About

These images of pop star Britney Spears were released after a photoshoot for the "Candie's at Kohl's" marketing campaign in 2010. They depict side-by-side images of Spears -- one side shows the raw, unretouched images, while the other side shows the digitally retouched or "airbrushed" versions that were used in the campaign. The side-by-side depiction allows for a comparison of the changes that were made in their efforts to "clean it up" -- including removing cellulite and making Britney's waste smaller. Britney was apparently on board with showing the side-by-side comparison to the public.

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Bud Light Institute

about

This commercial, designed to resemble an educational presentation, features “Professor Gerald E. Rodney”. He emerges from an Ivy-covered building of the “Bud Light Institute” and explains how Bud Light has been devising new ways of “keeping women occupied, so men could go out with their friends and maybe have a cold, refreshing Bud Light.” The professor then attributes the creation of tea parties, Tupperware parties, shoe sales, soap operas, and even feminism to the Bud Light Institute – all in the name of distracting women long enough to “free” men to drink beer. The commercial ends with the professor standing before a hundred or so white-coated lab technicians from the “Institute.”

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Budweiser - Coming Home

About

This military-themed Budweiser advertisement, released in April of 2011, was regarded by some viewers as bearing a strong gay subtext, perhaps even going as far to demonstrate an overt display of support for gays in the military. Although the military is clearly a fitting theme for a brand like Budweiser – traditionally associated with masculinity and patriotism – this potential showing of support for the LGBT community would certainly be a new turn for the beer company.

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