This commercial for Amp'd mobile aired on television and online in the mid-2000s. The setting appears to be an office bathroom – an Asian male sings quietly in the mirror before breaking into a heavy rap song, thinking he is alone. He stops short when a colleague walks up to wash his hands. The funny video went viral on the Internet.
This CNN report was broadcast in 2008 as a feature on the Asian American community’s stance to the upcoming Democratic Party Presidential primary elections. The report suggests that the Asian American community, while diverse, was a big supporter of Hillary Clinton. Many of the interviews are conducted with Asians whose English language proficiency is minimal; in another instance, a 4th generation Japanese American man suggests that Japanese Americans would be averse to supporting then-Senator Obama on account of his race.
This BuzzFeed video is part of a group of videos that expose and satirize stereotypes and racial microaggressions, or the everyday, often unintentional, marginalizing interactions racial and ethnic minorities experience in the U.S. Focused on Asian American identity and experiences of Asians in the U.S., the video features Eugene Lee Yang, Asian American BuzzFeed writer, producer, and actor showing how microaggressions and stereotypes play out in everyday interactions with diverse colleagues and friends. Themes addressed are policing of identity (e.g., “You’re such a banana” or “You’re a bad Asian”) and stereotypes about Asians (e.g., proficiency in math and technology, who can date whom, and questions about being from North or South Korea), fetishizing mixed-race people (e.g., “in general, half Asian people are the most beautiful”), who is included when talking about “Asians” (e.g. “I saw your (video). As an Indian, where was the rest of Asia?”), among many others. Additionally, there are several frames in which the Asian or Asian American characters are shown taking photographs of themselves with non-Asian friends, and the automatic face recognition feature on the camera singles out the Asians and asks, “Did someone blink?,” commenting on racial biases built into the design of technology.
This 2004 satirical clip from the Chappelle Show begins with a discussion of arguments related to multiracial identity. "We have got to start arguing about who is what,” Chappelle says. “We need to settle this once and for all. We need to have a draft." Following the style of a draft for the NFL or NBA, one by one a representative from different racial and ethnic groups comes to the podium, selecting famous athletes, entertainers and other prominent social figures to “officially” be a part of their racial group. Among the picks, Tiger Woods is claimed by African Americans, Lenny Kravitz by Jews, and the Wu Tang Clan by the Asian delegation.
This 2009 ad for CVS pharmacy features an Asian-American mother and her twin boys. The mother speaks of the financial value she gets from CVS's 2 for 1 plan, especially with her twins. The content of the commercial is hardly notable or unique -- and that is exactly why it drew praise from some segments of the Asian American community, who praised its portrayal of a "normal" Asian-American family.