Media tagged Behind the Camera

Dove, Thought Before Action

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This 2013 advertisement is a follow-up to Dove's iconic "Real Beauty" campaign, which aimed to promote a positive body image by celebrating women's bodies of all shapes, sizes, ages, and colors. In past advertisements, the Unilever-owned personal care brand demonstrated how drastically a photo can be transformed with Photoshop. In this ad, Dove attempts to "raise the stakes" of the Real Beauty campaign "by speaking directly with those responsible for manipulating our perceptions" - art directors, graphic designers, and photo retouchers.

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Entourage Poster

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This image is an advertisement for the scripted HBO television series Entourage, which ran from 2004-2011. The show follows a young film star and his entourage of friends as they navigate the Hollywood lifestyle, both in the entertainment industry and outside in their everyday lives and relationships.

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Evolution - A Dove Film

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This 2006 commercial is part of the Dove Campaign for Real Beauty, and demonstrates a woman’s appearance undergoing a major transformation in order to become suitable for a billboard advertising makeup. In the clip, we witness the makeup application, hair styling, light-engineering, airbrushing and photo-shopping that ultimately culminate in a billboard bearing little resemblance to the original woman’s appearance. The clip and its tagline – “No wonder our perception of beauty is distorted” – function to critique the beauty industry and the unrealistic standards for appearance it imposes on women and girls.

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Fotoshop/Photoshop parody

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At first glance, filmmaker Jesse Rosten’s 2012 video looks like a typical make-up or cosmetics commercial. As the commercial goes along, however, we see that it is an advertisement for a product called "Fotoshop," a fictional take-off of Adobe's Photoshop program. Photoshop is a computer image and graphics editor that has long been a primary tool used by the magazine and entertainment industries to make celebrities look pristine in print media. The Fotoshop parody commercial goes on to highlight different aspects of the fictional program, demonstrating the many "benefits" of its graphical editor. Fotoshop is billed as the "secret" that is used in all "beauty magazines.” Now that it is “available to you," viewers are told that they "don't have to rely on a healthy body image of self respect anymore."

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Grrlyshow Film Trailer

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The Grrlyshow is an independent, 18 minute film by Kara Herold that explores the development of the “girly zine” subculture. Zines are independently produced and distributed, homemade reading materials typically covering alternative subjects that are not printed by mainstream media. "Grrly" is typically associated with the Riot Grrrl movement of the 1990s, in which punk rock was used as the medium to disseminate feminist messages of empowerment and political activism. The trailer and film intersperse first person, head-shot interviews with clips from the zines and 1950's television-style vignettes.

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