This video is part of the #LikeAGirl campaign by Always, a brand of feminine hygiene products. The campaign aims to keep girls’ confidence high during puberty and into adulthood, since “like a girl” is often used as an insult for girls and boys, which negatively affects the confidence and self-esteem of girls from a young age and especially at puberty. This video highlights the limitations and boundaries that girls feel pressured to conform to, including the things they are expected to be able to do or not do because they are girls. For example, one girl talks about how she feels like she has been told that she cannot be brave, and another says that she cannot be the one doing the rescuing because it’s always boys doing the rescuing in stories. In the video, the girls are answering the production crew’s questions about these pressures, and are asked to write down one of the things they mentioned on the side of a white cardboard box. They are then invited to physically tear down these limitations, by breaking up or overturning the boxes. Throughout the video, messages such as “Always wants every girl to stay confident…so nothing can stop her” are shown. The video closes with the Always logo, and the message, “rewrite the rules,” and an invitation to join the #LikeAGirl campaign.
In this online video petition, Melissa, a 10 year-old girl with a form of muscular dystrophy called Charcot-Marie-tooth, asks the American Girl doll company (Mattel, Inc.) to create a disabled American Girl doll and story. Melissa is shown sitting in front of a Christmas tree and piano, holding one of her dolls as she explains that she’s read all the American Girl books and has seen all the movies, and would love to learn or read about a girl like her, with a disability. In closing, she says, “disabled girls are American Girls too. We face challenges and overcome them every day,” and asks viewers to sign the change.org petition she put together with her sister.
Recent years have seen a trend in which teenagers post videos of themselves, asking viewers if they are “good looking” or “ugly”. This clip was one of the first to gain popular media attention, getting numerous comments and being picked up on mainstream news shows. An article in the Huffington Post described that, “The sheer number of these videos, and how regularly their creators reference other ones, suggests that a virtual community has formed around the concept.”
In 2013, Disney-owned Marvel Comics, publishers of popular superhero franchises such as X-Men, Spiderman, and The Incredible Hulk, manufactured and sold boys and girls t-shirts for the Avengers comic franchise. The shirt for boys is blue and has an image of Iron Man and the words “Be a Hero” printed across the chest. The shirt for girls is red and has a group of Avengers - The Hulk, Thor, Captain America, and Iron Man - with the words “I need a hero” printed on it.
Beyonce’s 2008 hit Single Ladies epitomizes her uniquely powerful brand of girl power that’s come to define her entire career. The song sends a positive message to women about finding strength after a breakup, independent of a man. But how well does this message translate to a group of seven year old performers? This video clip, uploaded on Youtube, is from a children’s dance competition in which a troop of seven year old girls perform a routine to Beyonce’s Single Ladies. Dressed in lacy red and black outfits, their dance moves mimic Beyonce's sexually suggestive routine.