Created by digital comedy network Above Average, this video satirizes Dove “True Beauty”is set up as aads.Styled as if it were a Dove ad focused on helping women “find” their “true beauty,”,the video shows three women going in to a well-lit room to be interviewed. The women enter the room individually and are asked by an interviewer, “How do you feel about your appearance”?, with a pointedly sympathetic tone. The women say they feel “good”, “pretty good,” and “okay,” and the interviewer responds exaggeratedly with condescending negative comments like, “hmm that bad?” The interviewer then receives a phone call, winks at the camera, and walks away, telling the women that there is a mirror on the wall in the room. The interviewer leaves, and the women stand up to look at themselvesin the mirror, only tosee a person in agorillasuit reflected back at them. The women react with shock and surprise, and the interviewer is seen watching from another room, speaking into an intercom saying, “Wow, you must hate what you see when you look in the mirror,” and “You look in the mirror and what you see is a disgusting zoo animal,” and “Look at yourself in the mirror, do you feel unattractive?” The women protest and reject what she is saying, but she goes on, and eventually comes back into the room and says, “What would you say if I told you, that is not your face in the mirror?...That it is a gorilla man in the mirror?” The exasperated women all say they know that wasn’t their face in the mirror, react negatively and try to leave. As they storm out, the video ends with the interviewer saying that they can “thank Dove” and #TrueBeauty for making them feel beautiful.The clip ends with a cut to the Dove logo and a voiceover saying, “Dove…you fell for our weird psychology experiment and it showed you you’re not actually a hideous monster, so where’s our Nobel peace prize or whatever?”
LowLow, a UK-based low calorie cheese producer, created this satirical advertisement, "Adland Gal" which parodies three female archetypes in diet commercials: the smug gal, the ditzy gal, and the muffin gal. The smug gal munches on celery sticks and crackers to blissfully fit into her tight jeans. The ditzy gal prances around, yogurt in hand. The muffin gal obsesses about her weight while being haunted throughout the day by desserts she must resist. The video ends by asking viewers if they are tired of clichés.
This commercial for Allstate Auto Insurance is part of their “Mayhem” advertising campaign. Driving a pink van and wearing pink sunglasses, actor Dean Winters declares, “I am a teenage girl.” When he is "emotionally compromised," by something he is told on his cell phone by his “BFF”, the driver crashes the pink van into another car before driving off. With Allstate, he says, "you can save money and be protected from mayhem like me."
This video is part of the #LikeAGirl campaign by Always, a brand of feminine hygiene products. The campaign aims to keep girls’ confidence high during puberty and into adulthood, since “like a girl” is often used as an insult for girls and boys, which negatively affects the confidence and self-esteem of girls from a young age and especially at puberty. In the video, a production crew is shown filming and asking individual girls, boys, and adults to show them the first thing that comes to mind when they ask them to show them what it looks like to run like a girl, fight like a girl, and throw like a girl. In response, these young people and adults act out stereotypes associated with femininity, such as weakness, shallowness, and inability to fight, throw, and run. The next section of the video shows what happened when they asked younger girls the same questions, and their responses are markedly different, in that they confidently use their strength to run, fight, and throw. The next question on the screen is then, “When did something ‘Like a Girl’ become an insult?,” and it shows some of the young respondents processing that question and the actions they just acted out. The producers are shown asking if some of women would like to redo their previous actions, and one of the women says yes. At the end of the video, the words “Let’s make #LikeAGirl mean amazing things” appears, and then a woman is shown running forward while another’s voice says, “why can’t ‘run like a girl’ mean ‘win the race’?” The video closes with the Always logo, and the message, “rewrite the rules,” and an invitation to join the #LikeAGirl campaign.
This video is part of the #LikeAGirl campaign by Always, a brand of feminine hygiene products. The campaign aims to keep girls’ confidence high during puberty and into adulthood, since “like a girl” is often used as an insult for girls and boys, which negatively affects the confidence and self-esteem of girls from a young age and especially at puberty. This video shows how the campaign is trying to change what it means to do something “like a girl,” showing a compilation of home videos and personal stories from strong, confident girls and women all over the world doing activities such as dribbling multiple basketballs at once, scoring baskets, playing tennis, doing chemistry and math, rock climbing, playing hockey, riding horses, ice skating, running, doing gymnastics, luging, dirt biking, and kickboxing as they confidently state that they are doing these things “like a girl.” The video ends with a call to action, to join the campaign and share your own stories to rewrite the rules and change what it means to do something “like a girl.”