Media tagged Femininity

Amy Schumer Birth Control ad spoof

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First appearing on the Season 3 premiere of Comedy Central’s Inside Amy Schumer on April 21, 2015, this sketch adopts the frame of a prescription drug commercial to tackle the issue of birth control access. The sketch opens with Amy completing a frenzied morning routine while the voiceover assures “busy” viewers that the “last thing [they] want to have to worry about” is their birth control.  Despite this acknowledgment, the voiceover urges audiences (and Amy) to consult one male figure after another to “decide if birth control is right for you.”  Viewers follow Amy as she confronts her doctor, her boss, her boss’ priest, a Boy Scout, and a mailman to get their take on her situation. From here, the voiceover asks viewers “why [they] insist on having sex for fun.” When Amy finally reaches the pharmacist, she learns that her prescription does not cover refills and that she must repeat the entire process over again next month. Once Amy leaves the pharmacy, a small boy approaches the counter, asking for a gun. The pharmacist happily complies, calling after the kid, “Remember, that’s your right.”

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Avenger shirt for girls: I need a hero

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In 2013, Disney-owned Marvel Comics, publishers of popular superhero franchises such as X-Men, Spiderman, and The Incredible Hulk, manufactured and sold boys and girls t-shirts for the Avengers comic franchise. The shirt for boys is blue and has an image of Iron Man and the words “Be a Hero” printed across the chest. The shirt for girls is red and has a group of Avengers - The Hulk, Thor, Captain America, and Iron Man - with the words “I need a hero” printed on it.

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Babes N Donuts

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This is one of a series of ads for a micro car by Toyota, the Scion iQ. Four women in bikinis eat donuts and milk while one of them does car "donuts" (spinning the car round and round) in the empty parking lot of a donut shop. The girls scream as the car spins, and donut cream and milk go flying, covering their bikini-clad bodies. Afterwards, the four celebrate triumphantly. The other people featured in the ad campaign are bikers, cops and dudes, although the female driver (costumed differently) remains the same.

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Bachelorette, 34

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This trailer from Kara Herold’s 2008 short film titledBachelorette, 34graphically depicts the drama that ensues when Kara’s mother sets out to find a husband for her daughter. The clip overviews the various plans Kara’s mother has to achieve this goal and the advice she gives to her daughter, while hinting that Kara may have different goals in mind. The clip illustrates the pressures felt by a young woman attempting to negotiate traditional ideas about marriage and family.

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Ban Bossy – I’m Not Bossy, I’m The Boss (celebrity version)

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Ban Bossy is a campaign that the Girl Scouts of America and Facebook CEO Sheryl Sandberg co-created in 2014. The campaign has produced several videos featuring a range of women and girl’s narratives about being called bossy. In this video, “I’m Not Bossy, I’m the Boss,” celebrities and public figures including Beyonce, Jennifer Garner, Jane Lynch, Diane von Furstenburg, and Condoleezza Rice talk about women’s experiences asserting themselves. As the campaign explains, between elementary and high school, girls’ self–esteem drops 3.5 times more than boys’ and girls become less interested in leadership than male counterparts. 

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