In this 2010 French ad for McDonald’s, a teenage boy is portrayed secretly conversing with his lover over the phone, who we soon find out to be male. The boy’s father joins him at the table and remarks on what a shame it is that the boy’s classmates are all male – “you could have all the ladies!” Although the boy simply smiles and does not correct his father’s misunderstanding, the commercial ends with the phrase “come as you are” before transitioning to the McDonald’s logo.
This is an excerpt from an hour-long 1967 CBS documentary, narrated by anchor Mike Wallace, which was the first network documentary that dealt with the topic of homosexuality. It aired only once. The documentary calls homosexuality “a subject that people find disturbing and embarrassing” and describes public opinion regarding homosexuality using words and phrases like “repelled by the mere notion,” “hatred,” “and more harmful to society than adultery, abortion, and prostitution.” Wallace interviews mental health experts (who then believed homosexuality to be a disease), law enforcement personnel (who deemed it criminal), average persons on the street, as well as individuals from within the gay community.
Queer Eye for the Straight Guy was a popular television show that premiered on Bravo in 2003. It starred five gay men who conduct a “make-over” of another person, usually a straight man at the request of his wife or girlfriend. This opening sequence introduces the "Fab Five", outlining each of their "specialties" on "Gay Street": Kyan Douglas (Grooming), Ted Allen (Food & Wine), Jai Rodriguez (Culture), Tom Filicia (Interior Design), and Carson Kressley (Fashion). The five men arm themselves with their tool of choice, in line with their specialty, then put on their sunglasses before we see the camera turn the corner of "Gay Street" to enter "Straight St." The opening sequence closes as the Fab Five “power walk” straight toward the camera.
This clip comes from a short documentary called Second Class Citizens, by Ryan James Yezak. Clips from this documentary outline the history of attitudes towards homosexuality, describe some of the impacts of discrimination, and highlights some of the efforts that have been undertaken to advance the cause of gay rights.
This 2007 ad from Snickers was one of the most talked about commercials from the 2007 Super Bowl. In the commercial, two male mechanics work under the hood of a car, when one pulls out a Snickers bar and puts it in his mouth. As if in a trance, the second man, overcome with temptation, bites the other end of the bar. The men simultaneously chew on the bar until it is gone and they have inadvertently kissed. To counteract this, they feel they must “do something manly” -- they rip their shirts open and put out chest hair as they let out a primal scream.