Media tagged Gender

Above Average - Dove Real Beauty Mirror Test

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Created by digital comedy network Above Average, this video satirizes Dove “True Beauty”is set up as aads.Styled as if it were a Dove ad focused on helping women “find” their “true beauty,”,the video shows three women going in to a well-lit room to be interviewed. The women enter the room individually and are asked by an interviewer, “How do you feel about your appearance”?, with a pointedly sympathetic tone. The women say they feel “good”, “pretty good,” and “okay,” and the interviewer responds exaggeratedly with condescending negative comments like, “hmm that bad?” The interviewer then receives a phone call, winks at the camera, and walks away, telling the women that there is a mirror on the wall in the room. The interviewer leaves, and the women stand up to look at themselvesin the mirror, only tosee a person in agorillasuit reflected back at them. The women react with shock and surprise, and the interviewer is seen watching from another room, speaking into an intercom saying, “Wow, you must hate what you see when you look in the mirror,” and “You look in the mirror and what you see is a disgusting zoo animal,” and “Look at yourself in the mirror, do you feel unattractive?” The women protest and reject what she is saying, but she goes on, and eventually comes back into the room and says, “What would you say if I told you, that is not your face in the mirror?...That it is a gorilla man in the mirror?” The exasperated women all say they know that wasn’t their face in the mirror, react negatively and try to leave. As they storm out, the video ends with the interviewer saying that they can “thank Dove” and #TrueBeauty for making them feel beautiful.The clip ends with a cut to the Dove logo and a voiceover saying, “Dove…you fell for our weird psychology experiment and it showed you you’re not actually a hideous monster, so where’s our Nobel peace prize or whatever?” 

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A Conversation About Growing Up Black

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In 2015, amid growing visibility and media coverage of cases involving police brutality against African-Americans, the New York Times created a documentary titled, “A Conversation About Growing Up Black.” In this five-minute film, nine boys and men from the ages of ten to twenty-five are asked candid questions about their experiences as African-American males.

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“Actors of Color Get Real About What It's Like To Play a Stereotype”

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In Febuary 2015, Upworthy published a video that brought together actors of color to describe their experiences at auditions for the U.S. entertainment industry. The actors recount being told by casting directors to act in a stereotypical fashion and being typecasted based on their race and ethnicity. The clip uses personal stories to challenge accusations that the film industry is too Eurocentric and therefore, leaves few roles for actors of color to audition for. The clip cites various studies supporting the use of diverse casts stating that nearly 70% of casting calls prefer white actors, that films with relatively diverse casts excel at the box office and in returns on investment, and that television shows reflecting the nation’s diversity excel in ratings. So with potential for better ratings and better returns, the video asks viewers, “What’s the new excuse?” Upworthy is a website for viral content that promotes progressive stories tackling political and social issues.

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Adidas-basketball court

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This is a print ad for a new Adidas basketball shoe. Adidas, which is based in Germany, is the second-largest sportswear manufacturer in the world and has been producing basketball sneakers in America since the 1960s. The advertisement portrays an African American male in athletic gear crouched on an outdoor basketball court, with his inner monologue printed in graffiti-inspired typeface just beneath. 

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Allstate "Mayhem" Commercial

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This commercial for Allstate Auto Insurance is part of their “Mayhem” advertising campaign. Driving a pink van and wearing pink sunglasses, actor Dean Winters declares, “I am a teenage girl.” When he is "emotionally compromised," by something he is told on his cell phone by his “BFF”, the driver crashes the pink van into another car before driving off. With Allstate, he says, "you can save money and be protected from mayhem like me."

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