Media tagged Gender

Always #LikeAGirl Campaign – Run, Throw, Fight Like a Girl

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This video is part of the #LikeAGirl campaign by Always, a brand of feminine hygiene products. The campaign aims to keep girls’ confidence high during puberty and into adulthood, since “like a girl” is often used as an insult for girls and boys, which negatively affects the confidence and self-esteem of girls from a young age and especially at puberty. In the video, a production crew is shown filming and asking individual girls, boys, and adults to show them the first thing that comes to mind when they ask them to show them what it looks like to run like a girl, fight like a girl, and throw like a girl. In response, these young people and adults act out stereotypes associated with femininity, such as weakness, shallowness, and inability to fight, throw, and run. The next section of the video shows what happened when they asked younger girls the same questions, and their responses are markedly different, in that they confidently use their strength to run, fight, and throw. The next question on the screen is then, “When did something ‘Like a Girl’ become an insult?,” and it shows some of the young respondents processing that question and the actions they just acted out. The producers are shown asking if some of women would like to redo their previous actions, and one of the women says yes. At the end of the video, the words “Let’s make #LikeAGirl mean amazing things” appears, and then a woman is shown running forward while another’s voice says, “why can’t ‘run like a girl’ mean ‘win the race’?” The video closes with the Always logo, and the message, “rewrite the rules,” and an invitation to join the #LikeAGirl campaign.

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Always #LikeAGirl Campaign – Stronger Together

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This video is part of the #LikeAGirl campaign by Always, a brand of feminine hygiene products. The campaign aims to keep girls’ confidence high during puberty and into adulthood, since “like a girl” is often used as an insult for girls and boys, which negatively affects the confidence and self-esteem of girls from a young age and especially at puberty. This video shows how the campaign is trying to change what it means to do something “like a girl,” showing a compilation of home videos and personal stories from strong, confident girls and women all over the world doing activities such as dribbling multiple basketballs at once, scoring baskets, playing tennis, doing chemistry and math, rock climbing, playing hockey, riding horses, ice skating, running, doing gymnastics, luging, dirt biking, and kickboxing as they confidently state that they are doing these things “like a girl.” The video ends with a call to action, to join the campaign and share your own stories to rewrite the rules and change what it means to do something “like a girl.”

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Always #LikeAGirl Campaign – Unstoppable

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This video is part of the #LikeAGirl campaign by Always, a brand of feminine hygiene products. The campaign aims to keep girls’ confidence high during puberty and into adulthood, since “like a girl” is often used as an insult for girls and boys, which negatively affects the confidence and self-esteem of girls from a young age and especially at puberty. This video highlights the limitations and boundaries that girls feel pressured to conform to, including the things they are expected to be able to do or not do because they are girls. For example, one girl talks about how she feels like she has been told that she cannot be brave, and another says that she cannot be the one doing the rescuing because it’s always boys doing the rescuing in stories. In the video, the girls are answering the production crew’s questions about these pressures, and are asked to write down one of the things they mentioned on the side of a white cardboard box. They are then invited to physically tear down these limitations, by breaking up or overturning the boxes. Throughout the video, messages such as “Always wants every girl to stay confident…so nothing can stop her” are shown. The video closes with the Always logo, and the message, “rewrite the rules,” and an invitation to join the #LikeAGirl campaign.

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American Women in Hijabs: Struggle and Strength (Los Angeles Times)

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This video, produced by the Los Angeles Times in 2016, discusses the experiences of Muslim women in America who wear hijabs. Hijabs are headscarves worn by Muslim women. The women speak about the various personal and religious reasons one may choose to wear a hijab. The women also address the stigma surrounding their religion. One of the women recounts her family feeling worried after the 2015 San Bernardino attack, believing that her hijab would make her a target for discrimination. While the hijabs make the women targets for anti-Muslim remarks, they assert that wearing the hijab is a form of their self-expression.

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America's Next Top Model-Racial Mixing

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In this clip from cycle 13 of America’s Next Top Model, the final six contestants travel to Maui, Hawaii – Tyra’s chosen “exotic” location for the second half of the season. This photo shoot is held in a sugar cane field, and each of the six girls is asked represent the cultures of “two very distinct races” – for example, Botswanan and Polynesian, Tibetan and Egyptian, Mexican and Greek. Tyra and Jay explain that their inspiration for the setting and theme of the shoot is the “hapa” or multiracial heritage of the Hawaiian Islands.

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