Hosted by Jon Stewart, the 2005 Academy Awards featured a montage of scenes from old Western films. Through Stewart's introductory comments and the use of selective editing, the show presented these classic cowboy films as containing overtly homoerotic themes. The montage itself was inspired by Brokeback Mountain, an Oscar-nominated film from that year that told the story of two male cowboys who fall in love.
This advertisement for the Argentinian Banco Provincia aired in 2009. It features a conversation between a transgendered woman and an older man. The man has come to apologize for his previous treatment of the woman. It seems that, after his bank chose to grant them both a loan, he has come to see that he should treat her with a greater level of tolerance and acceptance. The text at the end of the ad roughly translates to: "Your life changes when there is a bank that is able to change."
This video features the voices of a diverse group of 12-year-olds from West Side Collaborative Middle School in New York City talking about their experiences with race, racial identity, and racism. The featured students speak about their backgrounds, families, experiences with discrimination and stereotyping, and the confusion, fears, anxieties, and racial injustices they face in their everyday lives. The video is part of a multimedia project called Being 12: The Year Everything Changes, produced by pubic radio station WNYC.
This military-themed Budweiser advertisement, released in April of 2011, was regarded by some viewers as bearing a strong gay subtext, perhaps even going as far to demonstrate an overt display of support for gays in the military. Although the military is clearly a fitting theme for a brand like Budweiser – traditionally associated with masculinity and patriotism – this potential showing of support for the LGBT community would certainly be a new turn for the beer company.
This 2014 Starbucks ad for which the coffee company partnered with LGBT network OUTtv, features Bianca Del Rio and Adore Delano, two stars from RuPaul’s Drag Race (2009-present), an American reality television series in which contestants compete to be “America’s next drag superstar.” Del Rio and Delano were rivals on the show and this dynamic is used to express the impact Starbucks has had since 1971, where customers can “expect more than great coffee,” since an intuitive barista is shown anticipating the desires of both drag queens, quelling their argument by presenting them both with coffee at the same time.