Media tagged Masculinity

Academy Awards-Jon Stewart--Gay Cowboys

About

Hosted by Jon Stewart, the 2005 Academy Awards featured a montage of scenes from old Western films. Through Stewart's introductory comments and the use of selective editing, the show presented these classic cowboy films as containing overtly homoerotic themes. The montage itself was inspired by Brokeback Mountain, an Oscar-nominated film from that year that told the story of two male cowboys who fall in love.

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Adidas-basketball court

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This is a print ad for a new Adidas basketball shoe. Adidas, which is based in Germany, is the second-largest sportswear manufacturer in the world and has been producing basketball sneakers in America since the 1960s. The advertisement portrays an African American male in athletic gear crouched on an outdoor basketball court, with his inner monologue printed in graffiti-inspired typeface just beneath. 

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Allen Iverson - Reebok Answer IX Commercial

About

This commercial is for Reebok's athletic shoe –Answer IX –that was released in 2005 and endorsed by NBA All-Star Allen Iverson. It depicts a shirtless Iverson before a game, and highlights the many injuries endured by the player throughout his career. The commercial ends with an announcer proclaiming, “This Guy is a Warrior”, and Iverson asserting that it is, “Time to go to work.”

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Always #LikeAGirl Campaign – Run, Throw, Fight Like a Girl

about

This video is part of the #LikeAGirl campaign by Always, a brand of feminine hygiene products. The campaign aims to keep girls’ confidence high during puberty and into adulthood, since “like a girl” is often used as an insult for girls and boys, which negatively affects the confidence and self-esteem of girls from a young age and especially at puberty. In the video, a production crew is shown filming and asking individual girls, boys, and adults to show them the first thing that comes to mind when they ask them to show them what it looks like to run like a girl, fight like a girl, and throw like a girl. In response, these young people and adults act out stereotypes associated with femininity, such as weakness, shallowness, and inability to fight, throw, and run. The next section of the video shows what happened when they asked younger girls the same questions, and their responses are markedly different, in that they confidently use their strength to run, fight, and throw. The next question on the screen is then, “When did something ‘Like a Girl’ become an insult?,” and it shows some of the young respondents processing that question and the actions they just acted out. The producers are shown asking if some of women would like to redo their previous actions, and one of the women says yes. At the end of the video, the words “Let’s make #LikeAGirl mean amazing things” appears, and then a woman is shown running forward while another’s voice says, “why can’t ‘run like a girl’ mean ‘win the race’?” The video closes with the Always logo, and the message, “rewrite the rules,” and an invitation to join the #LikeAGirl campaign.

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Always #LikeAGirl Campaign – Stronger Together

about

This video is part of the #LikeAGirl campaign by Always, a brand of feminine hygiene products. The campaign aims to keep girls’ confidence high during puberty and into adulthood, since “like a girl” is often used as an insult for girls and boys, which negatively affects the confidence and self-esteem of girls from a young age and especially at puberty. This video shows how the campaign is trying to change what it means to do something “like a girl,” showing a compilation of home videos and personal stories from strong, confident girls and women all over the world doing activities such as dribbling multiple basketballs at once, scoring baskets, playing tennis, doing chemistry and math, rock climbing, playing hockey, riding horses, ice skating, running, doing gymnastics, luging, dirt biking, and kickboxing as they confidently state that they are doing these things “like a girl.” The video ends with a call to action, to join the campaign and share your own stories to rewrite the rules and change what it means to do something “like a girl.”

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