Media tagged Masculinity

Always #LikeAGirl Campaign – Unstoppable

about

This video is part of the #LikeAGirl campaign by Always, a brand of feminine hygiene products. The campaign aims to keep girls’ confidence high during puberty and into adulthood, since “like a girl” is often used as an insult for girls and boys, which negatively affects the confidence and self-esteem of girls from a young age and especially at puberty. This video highlights the limitations and boundaries that girls feel pressured to conform to, including the things they are expected to be able to do or not do because they are girls. For example, one girl talks about how she feels like she has been told that she cannot be brave, and another says that she cannot be the one doing the rescuing because it’s always boys doing the rescuing in stories. In the video, the girls are answering the production crew’s questions about these pressures, and are asked to write down one of the things they mentioned on the side of a white cardboard box. They are then invited to physically tear down these limitations, by breaking up or overturning the boxes. Throughout the video, messages such as “Always wants every girl to stay confident…so nothing can stop her” are shown. The video closes with the Always logo, and the message, “rewrite the rules,” and an invitation to join the #LikeAGirl campaign.

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Amp'd Mobile - Busted

About

This commercial for Amp'd mobile aired on television and online in the mid-2000s. The setting appears to be an office bathroom – an Asian male sings quietly in the mirror before breaking into a heavy rap song, thinking he is alone. He stops short when a colleague walks up to wash his hands. The funny video went viral on the Internet.

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Ashton Kutcher Nikon Ad (beach)

About

Starting in 2008, Ashton Kutcher has served as a spokesperson for Nikon Coolpix. In this commercial, Kutcher uses a long zoom lens to take pictures of beautiful women on the beach.  Some of the women also take his picture. A man, carrying a very large set of binoculars, is with one of the women and becomes angry when he notices the woman flirting with Ashton. The song in the background of the commercial is “Close To You,” sung by Karen Carpenter of the band The Carpenters. At the very end, all of the women have posed for a picture with Ashton while he plays a ukulele.

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Avenger shirt for girls: I need a hero

About

In 2013, Disney-owned Marvel Comics, publishers of popular superhero franchises such as X-Men, Spiderman, and The Incredible Hulk, manufactured and sold boys and girls t-shirts for the Avengers comic franchise. The shirt for boys is blue and has an image of Iron Man and the words “Be a Hero” printed across the chest. The shirt for girls is red and has a group of Avengers - The Hulk, Thor, Captain America, and Iron Man - with the words “I need a hero” printed on it.

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Axe

about

This ad for Axe, a division of Unilever that sells and markets male grooming products, is part of a campaign called "Find Your Magic." The ad poses a series of questions to the viewer, showing men of different ages, races, ethnicities and sexual orientations in a variety of scenarios. The ad's penultimate question asks: “who needs some other thing when you’ve got your thing? Now work on it!"

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