Media tagged Masculinity

Axe Body Spray Commercial

About

This 2006 commercial for Axe Body Spray depicts a stampede of bikini-clad women running toward a single man who is applying the product to his body. The women look almost like animals in the way that they run through the wilderness, while the man has a satisfied grin on his face. The music is dramatic and reaches its climax as the women reach the single man. The tagline reads: “Spray More – Get More – The Axe Effect”.

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Axe Shampoo for Men

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This ad for Axe shampoo (a men's line under the Unilever brand) is set at a house party full of young people. A man walks through the crowded living room into an empty kitchen and is followed by a woman. After he enters the kitchen, she slams the door behind them both and says passionately “I just want to bury my face in your backside.” Then, she bends him over the oven from behind and rubs her hands and face all over the back of his hair. The man remains silent but looks pleased and excited. The final slogan is “Get some Hair Action with Axe shampoo,” with the words “Hair Action” illuminated in red neon lights. This ad, like many others selling the Axe brand since the early 2000s, suggests that its products can be used by men to attract women.

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Ban Bossy – I’m Not Bossy, I’m The Boss (celebrity version)

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Ban Bossy is a campaign that the Girl Scouts of America and Facebook CEO Sheryl Sandberg co-created in 2014. The campaign has produced several videos featuring a range of women and girl’s narratives about being called bossy. In this video, “I’m Not Bossy, I’m the Boss,” celebrities and public figures including Beyonce, Jennifer Garner, Jane Lynch, Diane von Furstenburg, and Condoleezza Rice talk about women’s experiences asserting themselves. As the campaign explains, between elementary and high school, girls’ self–esteem drops 3.5 times more than boys’ and girls become less interested in leadership than male counterparts. 

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Barack & Curtis - Manhood, Power & Respect

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This brief documentary was produced by filmmaker Byron Hurt in 2008, shortly before Barack Obama was elected President of the United States. It is an exploration through the historical construction of black masculinity in America over time. It compares and contrasts the masculine representations as exemplified by Barack Obama, on one hand, and rapper 50 cent (Curtis James Jackson III) on the other. Ultimately, it pushes the viewer to think of black masculinity in between the extremes.

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Boy Toys Wordle

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This "word cloud" was created a writer named Crystal Smith and posted on her blog "The Achilles effect". The author analyzed 27 different commercials from several leading toy brands marketed toward boys -- including Hot Wheels, Matchbox, Kung Zhu, Nerf, Transformers, Beyblades, and Bakugan. She then created this image based on the 658 words that were used in these commercials. The larger the word in the "word cloud", the more often it is used.

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