This commercial, designed to resemble an educational presentation, features “Professor Gerald E. Rodney”. He emerges from an Ivy-covered building of the “Bud Light Institute” and explains how Bud Light has been devising new ways of “keeping women occupied, so men could go out with their friends and maybe have a cold, refreshing Bud Light.” The professor then attributes the creation of tea parties, Tupperware parties, shoe sales, soap operas, and even feminism to the Bud Light Institute – all in the name of distracting women long enough to “free” men to drink beer. The commercial ends with the professor standing before a hundred or so white-coated lab technicians from the “Institute.”
This black and white Burger King print ad features the face of an African American man with braids. His expression could be considered tough or aggressive, as he is stares down the camera. The blurb on the bottom of the ad speaks to the man’s philosophy, in which he talks about his “customized ride” and, working from Burger King's slogan, how he will not have his burger any other way than his own way.
This commercial for the Fiat car was produced in 2012. Charlie Sheen – fresh off of some legal run-ins and a high-profile drug-induced meltdown – plays up his long-standing bad-boy image by driving his Fiat through a house party. He proves irresistible to an admiring crowd, composed mostly of seductively dressed women. At the time of this filming, Sheen was nearly 50 years old, but the ad depicts him as able to attract beautiful women through his bad-boy antics, much as he did when he was a younger man.
A June 2010 pullout poster from the Chicago Tribune presented professional hockey player Chris Pronger of the Philadelphia Flyers wearing a sparkly figure skater’s skirt. Released just before the Chicago Blackhawks faced the Flyers in the Stanley Cup Finals, the poster spells the player’s name “Chrissy” and the subtitle reads, “Looks like Tarzan, Skates Like Jane.”