Media tagged Masculinity

Chunky Soup

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This Campbells soup ad features NFL Quarterback Matt Hasselback, who was playing for the Seattle Seahawks at the time this ad was produced. He is featured in a dark, grainy photograph where he is grim-faced, pumped up, sweaty in his workout clothes and holding a football. In the foreground of the image, a large, color image of Campbell’s Chunky Beef soup is positioned in front of Hasselbeck’s stomach/groin area. The text of the ad reads “Feed your NFL size hunger” and “Big chunks of beef. Big chunks of veggies. It fills you up right.” This last sentence is emphasized with italics.

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“Coffee Frenemies” - Starbucks and OUT tv

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This 2014 Starbucks ad for which the coffee company partnered with LGBT network OUTtv, features Bianca Del Rio and Adore Delano, two stars from RuPaul’s Drag Race (2009-present), an American reality television series in which contestants compete to be “America’s next drag superstar.” Del Rio and Delano were rivals on the show and this dynamic is used to express the impact Starbucks has had since 1971, where customers can “expect more than great coffee,” since an intuitive barista is shown anticipating the desires of both drag queens, quelling their argument by presenting them both with coffee at the same time.

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#CoverTheAthlete

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This video is part of the #CoverTheAthlete campaign which aims to highlight and change the biased questioning, commentary, and media coverage of female athletes, which tends to trivialize their accomplishments and focus on their looks. The video features male athletes responding negatively to being asked the same kinds of sexist interview questions that female athletes frequently face, such as questions about appearance, hair styles, weight gain, dating and love life, and being asked to show off their outfit. The video states “Male sports coverage would never sound like this. How come female coverage does?,” and ends with a clip of 20 year-old Canadian tennis player Eugenie Bouchard at the 2015 Australian Open, where a male reporter, Ian Cohen, said, “Can you give us a twirl and tell us about your outfit?” The video ends with the words, “Ask the media to #CoverTheAthlete.”

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Criticizing the way women speak - uptalk, vocal fry, “sorry,” “just”

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This 2015 video shows writer, producer, and comedian Akilah Hughes responding to popular cultural critiques of how women speak, including vocal fry, uptalk, and saying “sorry” and “just.” The satirical video is presented as a newscast in a segment called, “This Shouldn’t Be News,” and Akilah Hughes takes us through a series of ways that women’s speaking patterns are scrutinized, sometimes publically by prominent, influential, successful women, and how this scrutiny and policing does not apply to men’s speaking patterns. She closes the segment by talking about gender income inequality, the historic and systemic privileging of men in corporate culture, and how women are graduating college at a higher rate.

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Dave Chapelle-Wayne Brady

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This clip comes from an episode of Chapelle’s Show in which Wayne Brady has taken over as host. Chappelle returns, demands his show back, and refuses to co-host with Brady due to the fact that the two “do different things.” To illustrate, Chapelle flashes back to a clip of the two hanging out a few months back. The remainder of the clip depicts Chappelle and Brady driving around and getting into all sorts of trouble, comedically instigated by Brady. Over the course of the evening, Brady pulls up outside a club and shoots several people, drives up to a group of his “hoes” to collect money, forces Chapelle to smoke PCP, breaks the neck of a police officer, and shoots Chappelle in the leg. The clip reverses the persona typically embodied by the family-friendly Brady, and is a response to the characterNegrodamus’previous quote, “White people love Wayne Brady because he makes Bryant Gumbel look like Malcolm X.”

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