This 2004 satirical clip from the Chappelle Show begins with a discussion of arguments related to multiracial identity. "We have got to start arguing about who is what,” Chappelle says. “We need to settle this once and for all. We need to have a draft." Following the style of a draft for the NFL or NBA, one by one a representative from different racial and ethnic groups comes to the podium, selecting famous athletes, entertainers and other prominent social figures to “officially” be a part of their racial group. Among the picks, Tiger Woods is claimed by African Americans, Lenny Kravitz by Jews, and the Wu Tang Clan by the Asian delegation.
This 2013 Cheerios commercial features an interracial couple and their daughter. After learning that Cheerios is good for your heart and can help lower cholesterol, the daughter covers her dad's chest in dry cereal as he's napping on the couch. When the ad aired online via Youtube and Facebook, it immediately sparked controversy with some consumers praising and others harshly criticizing the ad and its casting choices. The ad generated so much backlash on Youtube that the online channel decided to close the comments section.
This political advertisement parody by African American comedian Chris Rock aired on Jimmy Kimmel Live shortly before Election Day in 2012. Given that, according to Kimmel, Romney was still far ahead among white voters, Chris Rock took the opportunity to present a recorded message specifically targeted at white people. "In times like these you need a white president you can trust," Rock says, "and that president's name is Barack Obama." Rock proceeds to use a variety of facts to "prove" Obama's whiteness.
H&M Close the Loop video is an advertisement for the clothing company’s sustainable fashion through recycling clothes campaign. The ad features a diverse representation of models that are different sizes, ages, genders, sexualities, religions, races, ethnicities, varying degrees of able-bodiedness, and people wearing and presenting their hair - including under arm hair, beards, and head hair - in different styles. The ad features a voice-over saying commonly stated and sometimes contradictory fashion rules and advice while images of diverse, fashionable people in various settings challenge assumptions about these rules. The ad closes with text urging people to leave unwanted garments in any H&M store so that the company can reuse or recycle them into new clothes.
“I’m Asian, But I’m Not…” is a BuzzFeed video that addresses stereotypes about Asians by showing a diverse range of Asian American young adults talking about Asian identity and stereotypes. The first half of the video shows the people finishing the statement, “I’m Asian, but I’m not..” and the second half shows them answering the question, “In addition to being Asian, what are you?” For example, in the first segment, one woman says, “I’m Asian, but I’m not quiet,” and another woman says, “I’m Asian, but most people think I’m Latina.” Another woman says, “I’m Asian, but I’m fifth generation.” A man says, “I’m Asian, but I’m over six feet tall,” and another says, “I’m Asian, but I’m from Kansas.” In the second half of the video, they make statements such as, “I’m Asian, and I’m Hispanic,” “I’m Asian and I’m also an LGBT activist,” “I’m Asian and I love talking about my feelings with my parents,” “I’m Asian and a professional cyclist,” and “I’m Asian, and I’m an extrovert.” The video ends with the message: “Don’t let stereotypes define who you are.”