Media tagged Post-Feminist

Summer's Eve-Grow a Pair

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This is a print ad for Summer’s Eve, which sells a range of feminine hygiene products. The tagline for the ad is “No one’s ever told you to ‘grow a pair.’”  The phrase "grow a pair" refers literally to the testicles or balls, but more generally references the attributes and values associated with masculinity. When used derisively, it is an insult directed towards men who are behaving in an effeminate manner. The tagline suggests that women are empowered, because they are born with the innate courage that men must be socialized to learn. Summer’s Eve then suggests that women should take care of their ‘courageous’ vaginas with the advertised cleansing wipes.

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Summer's Eve-Hail to the V

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This is an ad by Summer’s Eve, which sells feminine hygiene products. With a dramatic musical backdrop, the ad features a series of powerful women in a range of historical and geographic contexts, including ancient Egypt, China, and the medieval period. The narrator contends: “men have fought for it, battled for it, died for it. One might say it’s the most powerful thing on Earth,” before cutting to a woman looking at Summer’s Eve products in a supermarket.

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Taking Back Girl Power - Lyn Mikel Brown

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This clip is a TEDx talk by Lyn Mikel Brown, a Professor of Education at Colby College and founder of the non-profit groups Hardy Girls, Healthy Women and the SPARK movement. Mikel Brown argues that the concept of girl power – which originated in the Riot Grrrl feminist punk rock movement of the early 90s – has been co-opted by corporate media. She argues that media has appropriated feminism with politically weak versions of female empowerment, such as the Spice Girls, Sex and the City, and Bratz. Mikel Brown asks the question: “How do we empower girls when empowerment has been so co-opted by the media?” She goes onto discuss the work of Hardy Girls Healthy Women in their effort to inspire girl-led feminist media activism.

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The Acceptance of Cleavage over Breast Feeding: Social Experiment

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This video shows scenes from a public social experiment conducted by blogger Joey Salads that shows how women are shamed for breastfeeding in public, yet are accepted if they are revealing just as much of their breasts when dressed “sexy” and wearing tops that show cleavage. In the video, Salads shows passersby’s reactions to a woman discretely breastfeeding her baby, and compares them with reactions to a woman dressed in sexually revealing clothing. The video shows no one approaching the sexily dressed model sitting on a mall bench for an hour, except for one man who hits on her. When the breastfeeding mother sat on the same bench by herself, men and women walking by chastised her directly, saying things like, “that’s disgusting” or “you shouldn’t do that in public.” When the two women sat side-by-side outside on another bench, a man approached saying he didn’t appreciate how “gross” it was that “her tits are out.” When asked about the woman next to her who is actually showing more of her breasts, he said, “that’s different…that’s just how her shirt is.” Another man comes up and says that the breastfeeding mother is disgusting, whereas the sexily dressed woman is “hot.” 

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This is What a Feminist Looks Like

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This video was produced by an organization called the Feminist Majority Foundation. It features several celebrities all describing their own definitions of what it means to be a feminist. Motioning toward themselves and their friends, each of the men and women featured in the video is happy to declare that, "This is what a feminist looks like." The aim of the video is to show the great diversity -- in terms of age, ethnicity and gender -- among those who all consider themselves to be feminists.

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