This black and white Burger King print ad features the face of an African American man with braids. His expression could be considered tough or aggressive, as he is stares down the camera. The blurb on the bottom of the ad speaks to the man’s philosophy, in which he talks about his “customized ride” and, working from Burger King's slogan, how he will not have his burger any other way than his own way.
A June 2010 pullout poster from the Chicago Tribune presented professional hockey player Chris Pronger of the Philadelphia Flyers wearing a sparkly figure skater’s skirt. Released just before the Chicago Blackhawks faced the Flyers in the Stanley Cup Finals, the poster spells the player’s name “Chrissy” and the subtitle reads, “Looks like Tarzan, Skates Like Jane.”
This magazine spread -- “Can Getting Fit Get You a Date” -- was published in Cosmopolitan magazine. Cosmopolitan is a young women’s magazine, and typically includes articles on relationships, sex, health, careers, self-improvement, celebrities, fashion and beauty. In this article, a reporter experiments with three different fitness courses/groups, with the aim of seeing whether she will get a date from participating in these activities. The article is written in the first person, with the reporter describing her feelings and experiences while participating in a running group, a salsa class and a fitness group.
Originally published on Cracked.com in 2010, this image is a parody cover of a typical women’s magazine such as Cosmopolitan. Using the familiar style and rhetoric of women’s magazine covers, this image makes a visual argument about the undermining effect that such publications have on women’s self-esteem and confidence.
Cosmpolitan featured pop star Rihanna on its cover in July of in 2011. Cosmopolitan’s corporate owner, the Hearst Corporation, describes “Cosmo” as, “the lifestylist for millions of fun, fearless females who want to be the best they can be in every area of their lives. Cosmopolitan inspires with information on relationships and romance, the best in fashion and beauty, the latest on women's health and well-being, as well as what is happening in pop culture and entertainment…and just about everything else fun, fearless females want to know.”