This Donna Karan ad features a light-skinned model in the foreground, sitting in the back of a pickup truck, wearing neutral-toned clothing and a large statement necklace sitting. In the background are two black models, wearing clothing that is not meant to be featured in the ad. The light-skinned model is fully in focus, looking directly into the camera with a challenging stare. Conversely, one of the black models looks beyond the frame, while the other looks at the light-skinned model, and both are in the shadows, out of the picture's focusThe ad boasts, “Photographed in Haiti. Discover the beauty and inspiration”.
In 2011, a Harps Grocery store in Arkansas blocked the cover of an US Weekly Magazine that featured Elton John, his husband David Furnish, and their new baby, Zachary. Placed over their faces was a sign that read: "Family Shield. To protect young Harps shoppers." In an effort to bring attention to the sign, a Twitter user snapped a photo and began to tweet a message to celebrities that were supportive of gay rights issues. It soon went viral online, forcing the Harps Grocery to respond, and eventually to take down the "Family Shield" signs.
At first glance, filmmaker Jesse Rosten’s 2012 video looks like a typical make-up or cosmetics commercial. As the commercial goes along, however, we see that it is an advertisement for a product called "Fotoshop," a fictional take-off of Adobe's Photoshop program. Photoshop is a computer image and graphics editor that has long been a primary tool used by the magazine and entertainment industries to make celebrities look pristine in print media. The Fotoshop parody commercial goes on to highlight different aspects of the fictional program, demonstrating the many "benefits" of its graphical editor. Fotoshop is billed as the "secret" that is used in all "beauty magazines.” Now that it is “available to you," viewers are told that they "don't have to rely on a healthy body image of self respect anymore."
The Grrlyshow is an independent, 18 minute film by Kara Herold that explores the development of the “girly zine” subculture. Zines are independently produced and distributed, homemade reading materials typically covering alternative subjects that are not printed by mainstream media. "Grrly" is typically associated with the Riot Grrrl movement of the 1990s, in which punk rock was used as the medium to disseminate feminist messages of empowerment and political activism. The trailer and film intersperse first person, head-shot interviews with clips from the zines and 1950's television-style vignettes.
As a marketing strategy, Hornet Signs, an automobile sign and decal company in Waco, Texas, placed an image on the tailgate of a truck that gave the appearance that there was a rope-bound (hands and feet) blond woman wearing a pink shirt and jeans lying tied up in the bed of the truck. The truck was driven around town to advertise and attract business for the company.