In this advertisement for an Intel processor, a white man in business casual clothing is standing with his arms crossed in the middle of an office. He is flanked on both sides by three identical, uniformed black runners, each kneeling towards the center of the room in starting position.
This print advertisement for women’s clothing store Lane Bryant depicts a woman of color modeling clothing termed “exotic.” The text reads, “Channel your natural instincts in this season’s hottest tribal trends. Make a statement with Batik and Ikat* patterns, bold sunset shades, and earthy accents of feathers, wooden beads, and leather. Exotic looks, inspired by nature.” The text, juxtaposed with the model, alludes to the exoticized and primitivized nature of the mediated black female subject.
This ad is part of Levi Strauss’s “Go Forth” campaign, launched in July 2012. With a black and white image, it depicts a man with a shovel across his shoulders, gazing off into the distance. He looks as if he is taking a break from hard physical labor. The image is overlaid with text: "Everybody's work is equally important."
In July 2012, Levi Strauss, a clothing company that specializes in jeans, launched an ad campaign called "Go Forth" that targets their youth audience. This ad depicts a male model, sprawled on a bed of grass, covering his face with his arm. He is decked out in dust-crusted Levi-wear, as if he had just fallen. The ad is overlaid with text: "WILL WORK FOR BETTER TIMES."