Teen Boss

Teen Boss is a teen lifestyle magazine owned by the Bauer Media Group aimed at girls between the ages of 8-15. The magazine was launched in 2017 as part of a larger self-branding campaign that celebrates entrepreneurship and self-promotion as part of the success for girls in the 21st century.  Key content for the magazine includes various features from YouTube and other successful girl brands, pop culture quizzes on work, and ways to bring in money utilizing social media and digital platforms.

Discussion

Looking at the cover image for Teen Boss, what can we observe about the title “Teen Boss” and who this person is supposed to be?

How does the magazine promote ideas about success tied to being a “teen boss”? What specific words and phrases are important to the “teen boss” identity?

Does “Teen Boss” present a specific image of being a successful young woman in today’s market? If so, what does she look like? What does she do? Have you seen similar images in other media or brands that promote young girls’ success?

What if a similar magazine were aimed at young teenaged men? What would it look like? What would be the magazine’s message and main imagery?