In this 2007 advertisement for the 2008 Cadillac GTS, actress Kate Walsh is driving the car through a modern city landscape. In a voice-over, she describes the various luxury features of the GTS, but says that the most important feature is, “When you turn your car on, does it return the favor?” and then speeds off into the night. Walsh is most known for her roles on the ABC medical drama Grey’s Anatomy and its spin-off, Private Practice, which centers on her character, Dr. Addison Montgomery, a world-class neonatal surgeon.
What is meant by line “When you turn your car on, does it return the favor?” In what ways– music, colors, camera angles, particular shots– does the commercial create a mood that resonates with this line?
Who do you think is the target audience of this ad: men or women? Wealthy or working class? What cues help you come to this conclusion?
How does Walsh’s most famous role as a highly accomplished doctor contribute to the message of the commercial? Why do you think she was selected as a celebrity spokesperson?