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casting director – bing/cw

This commercial for the Bing search engine, produced in 2011, features the casting director from The CW’s hit reboot90210,David Rapaport. Suggesting that the casting process is a lot like dating, the Notice the search phrases used by Rapaport as he seeks to find new actors and actresses for his show: “california surfer girl,” and “top ten young actors.”


What does it mean when a casting director has a certain “look” in mind for a role? What are the implications of this in terms of the age, appearance, and acting ability of those chosen?

How important should physical appearance be in the casting process?

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