Produced by cosmetics company Hindustan Unilever, “Fair and Lovely” is a skin-lightening cream that dominates the Indian market. This ad is part of a campaign that portrays women with dark complexions who suddenly find romance and glamorous careers after using the “Fair and Lovely” whitening cream. Due to controversy, Hindustan Unilever had to pull these ads from Indian media in 2007.
Is this a positive depiction of women? In particular, what is the connection between physical beauty and professional and personal success?
Why social and cultural factors do you think contribute to valuing “fairness” in Indian society? If you are not sure, conduct research into the topic.
Would this product be successful in the United States or in other Western countries? Why or why not?