In 2022, artist JAX released the song “Victoria’s Secret” to spotlight the misogynistic founding of the popular women’s undergarment brand of the same name. Her lyrics point out some of the harmful stereotypes and unrealistic body standards that  women feel pressured to accept.  The song debuted on many top 100 charts across the world and was well received for its body positive message. In this video, Jax organizes a “flash mob” in front of a Victoria’s Secret store.

discussion

Describe the setting of this video. How does JAX explain the location choice?

What do the lyrics of the song tell us about the brand, Victoria’s Secret, and its impact on young women as they’re growing up?

What does the song tell us about the brand, who runs it, and how it operates?

Do you think music like this is an effective way to call for change? What other steps can be taken to challenge beauty standards and their corporate commercialization?