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kraft milk bite bars

This ad plays upon the familiar trope of a family meeting, in which a child sits on the living room couch across from both parents. It introduces the “MilkBite” product – a “hybrid” cereal bar that combines granola and milk. The ad begins with an anthropomorphized snack bar accusing his out-of-frame parents of “not thinking” about what life would be like for him, and then pans to reveal his mother and father – a glass of milk and a bowl of dry cereal.


What issues related to a mixed-race identity does this advertisement call forward?

Reflect on the comedic nature of this advertisement. Do you find its use of comedy clever? Insightful? Offensive in any way?

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