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old spice – power


This series of commercials for Old Spice deodorant, which began to run in 2010, features former NFL player and actor Terry Crews. Throughout the commercials, Crews is shirtless and in small shorts, showing off his body-builder physique. He and the Old Spice Product combine to use their “power” to smash the body odor away.


Looking at this set of commercials, how might it differ from the way that deodorant is sold to females?

From a basic perspective, does dealing with male as opposed to female body odor require a different type of deodorant?

If not, then why are different strategies employed?

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