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old spice – the man you could smell like

This wildly popular one-shot commercial for Old Spice body wash features actor Isaiah Mustafa as the “Old Spice Man.”  Throughout the commercial, the Old Spice Man asks “ladies” to compare their men to him. He appeals to women as “the man your man could smell like.”


What is the gender of the intended audience for this ad? Does it attempt to appeal to both men and women? In what ways?

According to this ad, what is it that women like in a man? How does this match up to your own experience of “what women want”?

What aspects of this commercial do you think made it such a popular advertisement?

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