This poster advertises the New York Latino Film Festival. It features an infographic depicting the kinds of jobs Latina characters have in movies to demonstrate the frequency with which they appear as maids, as opposed to other professions. The tag line of the poster reads, “Films and Movies. Come See the Difference.” At the very bottom of the poster are the logos of the various sponsors of the film festival.

discussion

What are is the message of the poster? Who is its target audience?

How do you think the portrayal of Latinas in films at the New York Latino Film Festival will be different  from their portrayal in mainstream films?

Why might the organizers of the New York Latino Film Festival object to the frequency with which Latina actresses appear as maids?