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sunsilk-hair therapy

This television ad for Sunsilk hair products aired in the 1990s. In the ad, a woman who in a neck brace is being treated by a male hair therapist (“hairapist”). A flashback reveals that the patient’s neck injury was caused by a hair-flipping showdown between she and another woman in the waiting room. In closing the ad, the hairapist scolds the woman that “gorgeous full hair comes with responsibilities.”


How does this ad make you feel? Do you find it funny, annoying, silly, memorable? Why?

Do you think of hair care as a responsibility? What does hair mean to you? What does it mean for women in American society?

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