“woman up” t-shirt

Taken from the company website in 2015, the image above shows a model wearing a fitted black t-shirt with the words “Woman UP” printed across the front in bold, black lettering. The tee is sold by U.S. based woman’s athletic and active wear clothing company, Lucy.


What do the words “woman up” mean? How does it relate to the commonly used phrase “man up”?

The model in the image appears to be female, and the clothing company makes clothes for women. If this shirt was created in different sizes and styles, do you think men would buy and wear them? Why or why not?

How does what you wear relate to your identity?

What are different ways that clothing, fashion, and style have been used as forms of social commentary, protest, or activism?

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